GoDutch
GoDutch makes financial education clear, practical, and jargon-free. It empowers people to take control of their money with confidence. Many people feel excluded from financial conversations, 88% say better education would help. We built GoDutch as a fun, judgment-free space to learn, connect, and actually enjoy talking about money.
My Role
Co-founder
Duration
2018-2019
Brand & Asthetic
GoDutch’s branding was bright, playful, and illustrative, with a focus on clarity and simplicity. It paired approachable visuals with straightforward messaging to make financial education feel accessible and engaging, without losing credibility or trust.
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Execution & Where we found traction
GoDutch was more than financial tips, it was a community-driven approach to money education. We met people where they were, turning complex topics into engaging, accessible content. Through social media and real-world events, we sparked conversations that broke down barriers, built confidence, and made finance feel like something people could own together.
Takeaway
GoDutch reinforced the power of meeting people where they are, whether in their inboxes, feeds, or conversations. It deepened my understanding of designing for community impact, creating content that resonates, and adapting strategies to real-world feedback. This project reminded me of the joy and creativity that comes with building something meaningful from scratch.