Background
Customer Problem
Most early-stage startups can’t afford to invest in a large agency or in-house team to launch their brand & product.
Our User
Our users are early-stage startup founders, they are looking for a team to integrate into their company from inception to launch.
Goal
Build a fully responsive digital studio that showcases our work, processes, and serves our potential clients.
Success Metric
Increase project inquiries.
Research
We dove deeper into the customer problem by gathering insights from our previous experience with clients. We organized these insights into two columns: what we know and what we don't know.
Client Interviews
We took our insights and questions and interviewed past and current clients. We gathered what we learned and distilled them into three main expectations and principles to follow moving forward.
Informational Homepage
We want to educate as much as we can on our homepage to help the client make their decision to meet with us.
Attention to Detail
We want the client to feel confident that we will be thorough throughout the entire project.
Delightful
The client should feel delightful looking through our site and thinking about the potential of working with us.
Design
Exploration
Most of our exploration focused on information architecture. We wanted to make sure information was presented in order of importance.
Sitemap
Wireframes
Final Screens
After user testing mobile & desktop prototypes we were able to structure our content to better fit the user's needs. We instituted a faster loading page, moved our services to the homepage, and added small details to elevate the visual design. Below is the fully responsive site. You can also visit it here.
Results
Before the launch of margoandbert.com, most clients were word-of-mouth referrals. Post site launch, project inquiries increased twofold.
The users reacted positively to our simple design and process. The site established us as a reputable studio. We also had an increased amount of designers & developers reaching out to work with us.
Brand
We developed a brand system that showcases the mission of margo&bert. Focusing on the use of the ampersand to represent the collaboration that exists between our team and the client.
